10600 Griffin Road, Suite 104, Cooper City, Florida 33328

florida attorney

LORNE E. BERKELEY, ESQ.

Practice Areas

Right of Publicity & Privacy Law

In Florida, the right of publicity and privacy law protects individuals from unauthorized commercial use of their name, image, voice, or likeness. Entertainment professionals, public figures, and influencers often face infringement or misappropriation of these rights, especially as digital media proliferates. Claims under these doctrines may involve advertising misuses, deepfake content, or exploitative merchandising.

The right of publicity allows individuals to control how their persona is used for commercial purposes. Privacy law, on the other hand, addresses intrusion, disclosure, and misappropriation of private facts. Violations may lead to substantial reputational harm and financial loss, particularly when tied to unauthorized endorsements or manipulated representations. Florida law provides statutory and common law avenues for redress.

Legal representation in these matters involves a careful balance of First Amendment considerations, statutory rights, and reputational interests. Berkeley Law Firm assists clients in asserting their rights, preventing unauthorized use, and seeking redress through injunctions or monetary recovery.

News cases

Latest Insights and Updates

A multimillionaire friend of Jeffrey Epstein is at the center of a bitter series of lawsuits and a divorce — with ugly claims of sexual harassment and death threats, according to court docs.

Benny Shabtai, 74, is divorcing his socialite wife of eight years Stacey Cooper Shabtai, 62, and being accused by his step-daughter Samantha Cooper, 36, of sexually harassing her, she alleges in a lawsuit.

FAQ's

At Berkeley Law Firm, we understand that handling legal matters can be complex and often daunting. This FAQ section is designed to provide clear, concise answers to common questions about our services, approach, and practice areas. Whether you’re facing a legal dispute or seeking proactive counsel, our team is here to help with the experience and insight you need.

It is the legal right to control the commercial use of one’s identity, such as name or likeness.

Unauthorized endorsements, digital impersonation, and unpermitted merchandise are common violations.

Yes, publicity focuses on commercial use, while privacy law addresses personal intrusion or exploitation.

Yes, if a violation results in harm, damages or injunctive relief may be available.

Florida does not recognize posthumous publicity rights, though contractual protections may still apply.

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