In Florida, the right of publicity and privacy law protects individuals from unauthorized commercial use of their name, image, voice, or likeness. Entertainment professionals, public figures, and influencers often face infringement or misappropriation of these rights, especially as digital media proliferates. Claims under these doctrines may involve advertising misuses, deepfake content, or exploitative merchandising.

The right of publicity allows individuals to control how their persona is used for commercial purposes. Privacy law, on the other hand, addresses intrusion, disclosure, and misappropriation of private facts. Violations may lead to substantial reputational harm and financial loss, particularly when tied to unauthorized endorsements or manipulated representations. Florida law provides statutory and common law avenues for redress.

Legal representation in these matters involves a careful balance of First Amendment considerations, statutory rights, and reputational interests. Berkeley Law Firm assists clients in asserting their rights, preventing unauthorized use, and seeking redress through injunctions or monetary recovery.